NYC Honorary Street Names


Steve Halfon Way (Brooklyn)
Present name:None
Location:At the intersection of Kings Highway and East 2nd Street
Honoree: Steve Halfon (1950-2011) was a beloved local small businessman who was brutally murdered in an armed robbery. Operating on Kings Highway in Brooklyn for 35 years, he sold clothing and then coins. In the clothing business, he deeply discounted the suits he sold to young rabbinical students, made charitable donations to Israel, and to people attending funerals or going on job interviews. For many of his lower income customers, he threw in free shirts or ties with the purchase of a new suit. In the coin business, he regularly bought coins at little or no profit from people who were selling theirs in times of need. He also set up a free coin incentive program with a local school, giving troubled students more reason to succeed and the opportunity to develop a new collecting hobby and lifelong interest. He was a longtime active member and volunteer with Midwood Civic Action, now the largest organization of senior citizens in southern Brooklyn. (Greenfield)

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